Image Source: Pexels Guest post written by Virginia Cooper of Learn a Living. Marketing is a multifunctional activity that involves creating brand awareness, developing a customer base, acquiring and retaining customers, and much more. While having a good product creates a strong foundation, in order to achieve your sales goals, effective marketing strategies are required. ThisContinue reading “Marketing Strategies Every Senior Entrepreneur Should Know”
Category Archives: Work
Stay-at-Home Business Ideas for Stay-at-Home Parents
Guest post written by Virginia Cooper of Learn a Living. Starting a small business doesn’t have to wait if you’re a stay-at-home parent. In fact, there are many opportunities just waiting for you to take advantage of them! There are plenty of great business ideas that you can run from the comfort of your ownContinue reading “Stay-at-Home Business Ideas for Stay-at-Home Parents”
A Day in the Life of a Real Estate Agent in Cyprus
A guest post from a close friend of mine and real estate agent in Limassol. Some people think being a real estate agent in Cyprus is easy. You simply take some photos from your phone, answer a few phone calls, go to some viewings, and then get the deposit and the client to sign onContinue reading “A Day in the Life of a Real Estate Agent in Cyprus”
Coronavirus Survival Kit: Evenings
This is a trying time for all of us. No one really knows the full impact that this virus is likely to cause (though we can look to China for some ideas). In the meantime, for those of us who are stuck at home, I have come up with this little guide on how toContinue reading “Coronavirus Survival Kit: Evenings”
I Doubt I’ll Make Millions from Freelancing, and that’s Okay
Since making the transition from full time employee to freelancer, a lot of changes have gone on in the world. When I first started freelancing, it was less common and less heard of to work from home. Particularly in Cyprus, it was hardly heard of to work part time let alone to work from home,Continue reading “I Doubt I’ll Make Millions from Freelancing, and that’s Okay”
The Pros and Cons of Working from Home
Working as a freelancer is both liberating and frustrating. You get to work from the comfort of home – but also with only yourself for company. While this doesn’t bother me, it definitely doesn’t work for everyone. Some people simply need to be surrounded by other people in order to work productively – and that’sContinue reading “The Pros and Cons of Working from Home”
How to Create a Press Kit for your Business
I recently collaborated with an upcoming jewellery designer to create a press kit for her new brand. Working closely with the designer, we created a press kit that appropriately represented her new brand whilst providing the right amount of information to potential press. The kit needed to be professionally presented and structured in order toContinue reading “How to Create a Press Kit for your Business”
Lessons from 4 Brands that Failed at Content Marketing
Let’s face it, not every business is going to get their content marketing strategy right, every single time. Even some of the world’s biggest brands have made mistakes, and the biggest positive is that we can learn from these mistakes when we implement our own marketing strategies. With that in mind, here are 4 businessesContinue reading “Lessons from 4 Brands that Failed at Content Marketing”
The Benefits of Content Writing
Content is everywhere, from a leaflet that lands on your doorstep to an email that you just received from your favourite clothing brand. Everywhere we turn we are presented with content, and without even realising it, we are massively influenced by the content that surrounds us. In today’s multifaceted world where we are presented withContinue reading “The Benefits of Content Writing”
5 Common Spelling & Grammar Mistakes to Avoid to Improve your Writing
I admit some of these still confuse me even though I’m a seasoned writer (nobody’s perfect:)), so don’t be afraid to refer back to this list during your writing to avoid making unnecessary mistakes. Fewer than and Less than Less is used for hypothetical quantities. E.g. “There are fewer than 30 children in myContinue reading “5 Common Spelling & Grammar Mistakes to Avoid to Improve your Writing”
HQ Content writer 