The Benefits of Content Writing

Content is everywhere, from a leaflet that lands on your doorstep to an email that you just received from your favourite clothing brand. Everywhere we turn we are presented with content, and without even realising it, we are massively influenced by the content that surrounds us.

In today’s multifaceted world where we are presented with so many different options when it comes to communication, the world of content marketing has never been more diverse or exciting. Just a few of the many examples include email and social media as well as text messaging, WhatsApp, Viber, Skype and much more. As you can see, the means of communicating are almost infinite.

As a result of this, content writing is not some sort of passing fad soon to be replaced with something more exciting, but is a meaningful, powerful and important means of communication. It enables us to get our message across not only as individuals but also as businesses, and is a fantastic tool when it comes to promoting a brand, product or service.

As a business, it is vital that you take full advantage of content writing and its many capabilities. Since beginning my career as a freelance content writer, I have helped countless businesses to get their messages across in an articulate, meaningful and clear way. I have helped businesses to resonate with their audiences, to communicate with them in a clearer brand voice and to successfully sell their products and services to audiences from across the globe.

This is the power of content marketing.

Content is definitely here to stay so if you’re seeking a steady, secure and reliable means of improving your SEO, promoting your products or services, communicating with your audience and increasing your client base, then it is definitely wise to invest in content.

Advertisements

Waiting for the Gift of Sound and Vision

When I read a piece of my written work, I listen to the way it sounds. Okay, I’m not writing poetry or the lyrics to a song, but that doesn’t matter. Regardless, my writing has to have a flow, a rhythm, and a pleasing sound, in order for me to be satisfied with it.

Just like the waves crashing against the shore, a car’s tyres crunching against a gravelled driveway or Bob Dylan singing “Don’t Think Twice it’s Alright” (some of my many favourite sounds), a piece of writing must sound satisfying.

Sound is just as important in your writing as other elements such as research, flow and quality of writing, so when you’ve finished a piece of work, read it and re-read it to hear how it sounds. Are you satisfied with how it sounds?

Great, then let’s move onto how it looks!

As David Bowie said in his song, Sound and Vision, “I will sit right down, waiting for the gift of sound and vision.”

Just as sound is important to the flow of your content, so too is vision.

It’s vital for your work to be visually appealing.

It’s no longer okay to write heavy, chunky paragraphs laden with opulent, fancy vocabulary.

Your paragraphs need to be short, sweet and to the point.

When your audience sees a piece of text that looks visually appealing, they will be much more likely to dive right in.

Then, when it sounds just as good as it looks, they’ll want to stay with you – right until the end of the piece.

So sit right down, get inspired and wait for the gift of sound and vision to influence your writing and elevate it to the next level!

“Don’t Think Twice it’s All Right”

There’s something about a well-written song that resonates so deeply with me. When one of my favourite songs comes on, I just want to drop what I’m doing, close my eyes and listen to it on full blast, taking in all the elements from the instruments used to the nuances and emotions of the singer’s voice.

There’s something about the way Dylan sings this song, and the lyrics he wrote to accompany it are intelligent and pretty brutal in some aspects! It’s hard to believe he was just 21 when he wrote this song; he is such a smart and eloquent songwriter, and absolutely deserving of the Nobel Prize in Literature.

Dylan’s written some incredible songs including Blowin’ in the Wind, The Times They are a Changin’ and Subterranean Homesick Blues, but Don’t Think Twice It’s All Right is by far my favourite Dylan song of all time.

Writing lyrics isn’t something that comes naturally to me but I have tried songwriting on a number of occasions and I must say it is a very therapeutic and cathartic process that I thoroughly enjoy. But if I was half as good as Dylan, I’d definitely be writing songs for a living.

Have a good read of these and see what you think; hope you enjoy them as much as I do:

(P.S. Can you spot the grammar mistake? We forgive you, Dylan!)

It ain’t no use to sit and wonder why, babe
It don’t matter, anyhow
An’ it ain’t no use to sit and wonder why, babe
If you don’t know by now
When your rooster crows at the break of dawn
Look out your window and I’ll be gone
You’re the reason I’m trav’lin’ on
Don’t think twice, it’s all right

It ain’t no use in turnin’ on your light, babe
That light I never knowed
An’ it ain’t no use in turnin’ on your light, babe
I’m on the dark side of the road
Still I wish there was somethin’ you would do or say
To try and make me change my mind and stay
We never did too much talkin’ anyway
So don’t think twice, it’s all right

It ain’t no use in callin’ out my name, gal
Like you never did before
It ain’t no use in callin’ out my name, gal
I can’t hear you anymore
I’m a-thinkin’ and a-wond’rin’ all the way down the road
I once loved a woman, a child I’m told
I give her my heart but she wanted my soul
But don’t think twice, it’s all right

I’m walkin’ down that long, lonesome road, babe
Where I’m bound, I can’t tell
But goodbye’s too good a word, gal
So I’ll just say fare thee well
I ain’t sayin’ you treated me unkind
You could have done better but I don’t mind
You just kinda wasted my precious time
But don’t think twice, it’s all right

Copyright © 1963 by Warner Bros. Inc.; renewed 1991 by Special Rider Music

March Musings

Taking a Moment to Reflect on the Past Month 

March was a difficult month for me on a number of levels (for reasons I won’t get into here), but I wholeheartedly believe in the power of positive thinking and the overwhelming effects it has on the mind, body and spirit.

As cliché as it sounds, being positive really is a game changer, not just because it calms the heart rate and brings back that twinkle in your eye, but also because it really has the power to adjust your frame of mind and help you to see the good in a seemingly bad situation.

Life is an odd thing but we’re all here, facing its challenges in our own unique ways. I know for one that I am always trying to be the best version of myself possible, whether in my professional or personal life.

Within my content writing, I’m always aspiring to push myself further and further and produce the best work imaginable. With each piece of content I produce, I scour it with a fine-tooth comb, checking it and re-checking it to see how it can be improved. Only when I’m truly happy with it will I click ‘Publish’ or ‘Send.’

As a mother, I’m always trying to educate myself and do the best thing for my children, which isn’t always easy (we all lose our tempers sometimes ;)) but it is a challenge I am wholeheartedly embracing through all the tears, tantrums, trials and tribulations (that’s enough alliteration for one day), and of course through all the joy, laughter and happiness that resonates through our home on a daily basis.

There are plenty of other versions of ‘me’ including wife, daughter, sister and friend, and I’m always committed to pushing myself beyond any metaphorical boundary and being the best version of myself I can possibly be, no matter which role I am filling at that moment.

With that in mind, I wish you all a happy, healthy and prosperous month ahead.

Here’s to positivity!