How to Create a Press Kit for your Business

I recently collaborated with an upcoming jewellery designer to create a press kit for her new brand. Working closely with the designer, we created a press kit that appropriately represented her new brand whilst providing the right amount of information to potential press. The kit needed to be professionally presented and structured in order toContinue reading “How to Create a Press Kit for your Business”

Lessons from 4 Brands that Failed at Content Marketing

Let’s face it, not every business is going to get their content marketing strategy right, every single time. Even some of the world’s biggest brands have made mistakes, and the biggest positive is that we can learn from these mistakes when we implement our own marketing strategies. With that in mind, here are 4 businessesContinue reading “Lessons from 4 Brands that Failed at Content Marketing”

Why Hiring a Freelance Content Writer Could be Right for You

Fresh, high-quality content is the perfect recipe for more leads and conversions and improved SEO rankings. By hiring a freelancer, a range of content will be delivered professionally including blog posts, articles, website content, SEO pages and much more. If you’re thinking about hiring a freelancer writer but aren’t sure if it’s right for you,Continue reading “Why Hiring a Freelance Content Writer Could be Right for You”

Waiting for the Gift of Sound and Vision

When I read a piece of my written work, I listen to the way it sounds. Okay, I’m not writing poetry or the lyrics to a song, but that doesn’t matter. Regardless, my writing has to have a flow, a rhythm, and a pleasing sound, in order for me to be satisfied with it. Just likeContinue reading “Waiting for the Gift of Sound and Vision”

Interesting Terminology You’ll (Probably) Never Need to Use

Just to prove I learnt a thing or two at university, here is some interesting terminology that stuck with me since my days as a student! You can use these terms to impress others; and who knows, they may prove handy at some point or another! Onomatopoeia This means that it sounds exactly as itContinue reading “Interesting Terminology You’ll (Probably) Never Need to Use”

5 Common Spelling & Grammar Mistakes to Avoid to Improve your Writing

  I admit some of these still confuse me even though I’m a seasoned writer (nobody’s perfect:)), so don’t be afraid to refer back to this list during your writing to avoid making unnecessary mistakes. Fewer than and Less than Less is used for hypothetical quantities. E.g. “There are fewer than 30 children in myContinue reading “5 Common Spelling & Grammar Mistakes to Avoid to Improve your Writing”

“Don’t Think Twice it’s All Right”

There’s something about a well-written song that resonates so deeply with me. When one of my favourite songs comes on, I just want to drop what I’m doing, close my eyes and listen to it on full blast, taking in all the elements from the instruments used to the nuances and emotions of the singer’sContinue reading ““Don’t Think Twice it’s All Right””

How to Become a Successful Content Writer

Writing is a dream job; well one that I always dreamed of as a young child anyway. It has always been my dream to create content, and although my ultimate mission is to write books (I’m still working on that), I have been fortunate enough to pursue my dreams as a content writer for theContinue reading “How to Become a Successful Content Writer”