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This article is brought to you by Rob Woods from FixItDads.
It’s easy for new business owners to overlook the importance of branding. After all, there are so many things to think about when you’re starting a new business. But creating a strong brand strategy right out of the gate is important for connecting with customers and positioning your business as unique in a sea of competitors.
Branding is about more than the colours and fonts you use on your website. Your business branding encompasses your business’s values, personality, culture, and overall philosophy.
Your brand strategy will guide how you communicate with customers, ultimately shaping how people view your business. Here are some tips from HQ Content Writer to help you develop an effective brand strategy!
Outsource Your Branding
If your time is tied up with other business tasks, consider outsourcing your branding.
Hubspot explains that outsourcing branding and marketing projects will help your business access innovative ideas and unique perspectives that can help you stand out from your competitors. Even if you have a fully-functional in-house marketing team, outsourcing your branding strategy is a great way to take your marketing to the next level. Look for an experienced and reputable marketing company that can help you tackle that branding to-do list.
Sharpen Your Marketing Skills
Even if you outsource your branding and marketing, it’s important to understand the fundamentals of business marketing. StartupNation explains that every business owner also needs to be a successful marketer. This is why it could be valuable to go back to school and earn a business degree. Thankfully, you don’t have to quit your job and attend college full-time in order to earn your business bachelor’s degree. Look for online business degree programs so you can advance your skills on the side!
Research Your Target Market
Before you can create an effective brand strategy, you must have a solid understanding of your target audience. This is where market research comes in. Hootsuite explains that your target market is the specific group of people who are most likely to purchase your products or services. This group should possess some common characteristics, which you can use as a jumping-off point for your market research.
Try to define your target market as clearly as possible. Rather than using broad categories like baby boomers or new parents, try to uncover details about their specific interests and values. Better yet, identify your target market’s biggest problems and pain points. Remember that you can further segment your target audience so you can create personalized messaging for groups with highly-specific similarities.
Learn DIY Branding
While outsourcing branding and marketing can bring a lot of value to your business, there are times when you’ll end up doing your own branding as well. If you’re on a tight budget in the early stages of your business, DIY branding may be a better financial option. For example, you could outsource brand strategiaing but keep the implementation in-house to save money. Or you could hire someone to design a logo and create brand guides for your business but handle web design and social media content creation yourself.
Hire professional help for branding projects that fall outside your skill set, but feel free to flex your own branding skills from time to time! You can use free templates for social media posts and then look for royalty-free stock footage that is available for video download. Videos are incredibly popular on social media, so embrace the trend without spending hours upon hours creating and editing your own content.
If you’re looking for great content writing that’s on brand for your business, contact HQ Content Writer that is directed to your target audience.
Be Strategic About Your Branding Practices
Branding will help you build valuable relationships with your customers to get your new business off the ground as quickly as possible. Consider going back to school to learn key marketing skills, dedicate time to market research, learn how to do your own branding, and save some room in your business budget to outsource specialized branding projects to professionals.