Marketing Strategies Every Senior Entrepreneur Should Know

Image Source: Pexels Guest post written by Virginia Cooper of Learn a Living. Marketing is a multifunctional activity that involves creating brand awareness, developing a customer base, acquiring and retaining customers, and much more. While having a good product creates a strong foundation, in order to achieve your sales goals, effective marketing strategies are required. ThisContinue reading “Marketing Strategies Every Senior Entrepreneur Should Know”

Top 4 Ways to Read Books on a Budget

It’s hard to believe it’s almost March. They say time flies when you’re having fun, and even though most things have been closed this year, time really has flow. It just goes to show that you can have fun, even when life is stripped down to the essentials. In light of the fact that mostContinue reading “Top 4 Ways to Read Books on a Budget”

My Top 5 Books of 2020

What a year 2020 has been! This is the first year in my entire life where I’ve pretty much picked up reading as a full-time hobby. I’ve always been an avid reader but this is the first year I’ve read this many books (just hit 40 and I’m still going strong – lockdown definitely helped…).Continue reading “My Top 5 Books of 2020”

My Top Books on Resilience

Reading is one of my all-time favourite pastimes. You get to absorb yourself in another world and switch off from your own; you get to learn about faraway lands and places, some real, some make-believe; you get to while away an evening without the usual distractions of television or phones. These are some of theContinue reading “My Top Books on Resilience”

Coronavirus Survival Kit: Evenings

This is a trying time for all of us. No one really knows the full impact that this virus is likely to cause (though we can look to China for some ideas). In the meantime, for those of us who are stuck at home, I have come up with this little guide on how toContinue reading “Coronavirus Survival Kit: Evenings”

I Doubt I’ll Make Millions from Freelancing, and that’s Okay

Since making the transition from full time employee to freelancer, a lot of changes have gone on in the world. When I first started freelancing, it was less common and less heard of to work from home. Particularly in Cyprus, it was hardly heard of to work part time let alone to work from home,Continue reading “I Doubt I’ll Make Millions from Freelancing, and that’s Okay”

The Pros and Cons of Working from Home

Working as a freelancer is both liberating and frustrating. You get to work from the comfort of home – but also with only yourself for company. While this doesn’t bother me, it definitely doesn’t work for everyone. Some people simply need to be surrounded by other people in order to work productively – and that’sContinue reading “The Pros and Cons of Working from Home”

My review of Headspace (& How it helps my Writing)

Image by Snapwire from Pexels. I’m naturally a very busy ‘thinker,’ which isn’t necessarily a ‘good’ or ‘bad’ thing, but I wouldn’t mind having the ability to switch my brain off every now and then – or at least the sound! I’ve wanted to get into meditation for years now but I took the wrong approach and neverContinue reading “My review of Headspace (& How it helps my Writing)”

How to Create a Press Kit for your Business

I recently collaborated with an upcoming jewellery designer to create a press kit for her new brand. Working closely with the designer, we created a press kit that appropriately represented her new brand whilst providing the right amount of information to potential press. The kit needed to be professionally presented and structured in order toContinue reading “How to Create a Press Kit for your Business”

Lessons from 4 Brands that Failed at Content Marketing

Let’s face it, not every business is going to get their content marketing strategy right, every single time. Even some of the world’s biggest brands have made mistakes, and the biggest positive is that we can learn from these mistakes when we implement our own marketing strategies. With that in mind, here are 4 businessesContinue reading “Lessons from 4 Brands that Failed at Content Marketing”