When I read a piece of my written work, I listen to the way it sounds. Okay, I’m not writing poetry or the lyrics to a song, but that doesn’t matter. Regardless, my writing has to have a flow, a rhythm, and a pleasing sound, in order for me to be satisfied with it.
Just like the waves crashing against the shore, a car’s tyres crunching against a gravelled driveway or Bob Dylan singing “Don’t Think Twice it’s Alright” (some of my many favourite sounds), a piece of writing must sound satisfying.
Sound is just as important in your writing as other elements such as research, flow and quality of writing, so when you’ve finished a piece of work, read it and re-read it to hear how it sounds. Are you satisfied with how it sounds?
Great, then let’s move onto how it looks!
As David Bowie said in his song, Sound and Vision, “I will sit right down, waiting for the gift of sound and vision.”
Just as sound is important to the flow of your content, so too is vision.
It’s vital for your work to be visually appealing.
It’s no longer okay to write heavy, chunky paragraphs laden with opulent, fancy vocabulary.
Your paragraphs need to be short, sweet and to the point.
When your audience sees a piece of text that looks visually appealing, they will be much more likely to dive right in.
Then, when it sounds just as good as it looks, they’ll want to stay with you – right until the end of the piece.
So sit right down, get inspired and wait for the gift of sound and vision to influence your writing and elevate it to the next level!
HQ Content writer 