Category Archives: Work

Lessons from 4 Brands that Failed at Content Marketing

Let’s face it, not every business is going to get their content marketing strategy right, every single time. Even some of the world’s biggest brands have made mistakes, and the biggest positive is that we can learn from these mistakes when we implement our own marketing strategies. With that in mind, here are 4 businessesContinue reading “Lessons from 4 Brands that Failed at Content Marketing”

The Benefits of Content Writing

Content is everywhere, from a leaflet that lands on your doorstep to an email that you just received from your favourite clothing brand. Everywhere we turn we are presented with content, and without even realising it, we are massively influenced by the content that surrounds us. In today’s multifaceted world where we are presented withContinue reading “The Benefits of Content Writing”

5 Common Spelling & Grammar Mistakes to Avoid to Improve your Writing

  I admit some of these still confuse me even though I’m a seasoned writer (nobody’s perfect:)), so don’t be afraid to refer back to this list during your writing to avoid making unnecessary mistakes. Fewer than and Less than Less is used for hypothetical quantities. E.g. “There are fewer than 30 children in myContinue reading “5 Common Spelling & Grammar Mistakes to Avoid to Improve your Writing”

How to Become a Successful Content Writer

Writing is a dream job; well one that I always dreamed of as a young child anyway. It has always been my dream to create content, and although my ultimate mission is to write books (I’m still working on that), I have been fortunate enough to pursue my dreams as a content writer for theContinue reading “How to Become a Successful Content Writer”